R3 / Associate
R3 is a consultancy specializing in digital transformation – was part of the development and digital teams. In development, took charge of project planning, proposal writing and business strategy for R3.
Worked on the performance management team to digitally optimise online campaigns for Ferrero and HP. Optimised and improved traffic for digital campaigns, for instance, leading to a 2% increase in CTR and a 12% increase in impression share for certain Ferrero Campaigns.
Created a new content marketing strategy for the newspaper, producing daily content, which increased social media (Facebook +Twitter) impressions by 10% per month. Led the intern team in strategizing target audience expansion and improving social media outreach.
Evaluated the efficiency of Trellborg’s product line in terms of profitability for the APAC region. Devised a strategy from the findings and presented a report to senior management with a projected 6% decrease in production costs, by improving distribution channels.
Content creation to boost MMP's social media presence. Strategised new ways to target audience using digital marketing channels.