Bytedance, inc. - Product Marketing Manager FWT Japan, Inc. - Business Development Manager and Digital Marketing Manager
・Manage performance marketing (user acquisition) to expand the internet business through acquiring new users and engaging existing users efficiently with kind of media platform and digital advertisement platform. ・Have a background to execute marketing mainly digital ads, in-app and web promotion on Pear to Pear platform. ・Have knowledge and experience regarding digital ads platform, third party tool (DMP, SDK, etc) and CRM tools.
- Responsible for the production operation of TikTok direct response ads in Japanese market - Deeply understand the features of performance advertising product, promote product operation plans - Focus on revenue and performance, focus on the needs of advertisers, and be responsible for growth and revenue - Monitor, research and analyze the data of the market by industry, dig up problems and opportunities
Business Development Manager and Digital Marketing Manager
- Developing our strategy to expand our revenue and freeride culture in Asia mainly Hongkong, Taiwan, China - Planning our new platform as a prototype by web - Planning a marketing strategy by online and offline - Planning a growth plan as a platform for Japanese freeride skiers and snowboarders
Growth Product Manager / Growth Team at Mercari JP
I was in charge of marketing and CRM at Mercari Japan inc mainly of Automobile category.
- Establishment of an annual plan with product development / PR / business development - Optimizing measures for each KPI to maximize category total distribution amount - Planning and implementation of marketing, CRM measures Priority and Impact estimate - Implementing CRM measures utilizing in-house data - Draft natural lifting measures that do not rely on incentives such as coupons and advertisements - Formulation of a marketing and communication strategy optimized for business customs - Marketing measures, content direction considering seasonality - Marketing measures integration with external partners, optimization
Performance Marketer / User Acquisition Team at Mercari US
I was in User Acquisition Team of Mercari, Inc. as performance marketer for US market.
- Day30/90/180/360 Allocation of online budget considering ROAS - Managing online advertising based on LTV / ROAS using Google / Facebook advertisement - KPI formulation based on seasonality and product update - Execution of cross-platform marketing measures of between Web and App - Tag setting and media cooperation of Google Tag Manager, Firebase, Measurement SDK - Directing DSP, ad network and advertisement and creative agency - Creative direction based on advertisement performance - Data visualization on data analysis and analysis tool with SQL https://www.mercari.com/
I was in charge of Online Marketing (mainly Search Engine Marketing)and Media Planning.
- Planning search engine marketing campaign structure by Google and Yahoo. - Analyzing online ads performance by search keywords base. - Calculating ads spend and reporting ads performance to my manager. - Analyzing user actions and page views by Google analytics. - Operating Google SEM campaign and Yahoo SEM campaign daily.
I was in charge of the offline marketing planner and operator of CtoC car-sharing service in Japan.
- Executing local marketing to acquire new users who share their own car to someone. - Engaging existing users to obviate churning our service. - Executing a telephone appointment to acquire new customers. - Operating offline event for users and explanatory meeting about our service for new users. - Consulting our service users to share their own car more and get revenue from car-sharing more.