Experienced Long-Term Internship at multiple companies such as DeNA Co., Ltd. since college. After graduating from university, joined Mercari, Inc. as the first new graduate Digital Marketer at the User Acquisition team, which was in charge of digital marketing for the US business, was in charge of a wide range of online advertising strategy planning and operation. After IPO, converted to a Product Manager and was in charge of the growth marketing and CRM of Mercari JP. Joined ByteDance(TikTok) in August 2019 as a first Product Marketing Manager in charge of Performance Ads product for Japan market, and mainly focus on Go-To-Market strategy, business development, ad network business direction of advertising products.
- Manage advertising product(TikTok, Buzzvideo, Ulike and Ad Network) strategy and marketing for Japan market - Create advertising product roadmap based on Japan's advertising market trend, competitor research, and client's request - Prioritize advertising product development and functions (Targeting, Creative, DMP, etc) with HQ's RD division - Contract business partnerships with 3rd DMP firms, DSP/SSP/ADX firms, and ad tech companies
User Acquisition for US/ Growth Product Manager for JP
【Growth Product Manager for JP】 - Establishment of an annual plan with product development / PR / business development - Optimizing measures for each KPI to maximize category total distribution amount - Planning and implementation of marketing, CRM measures Priority and Impact estimate - Implementing CRM measures utilizing in-house data - Draft natural lifting measures that do not rely on incentives such as coupons and advertisements - Formulation of a marketing and communication strategy optimized for business customs - Marketing measures, content direction considering seasonality - Marketing measures integration with external partners, optimization
【User Acquisition for US】 - Day30/90/180/360 Allocation of online budget considering ROAS - Managing online advertising based on LTV / ROAS using Google / Facebook advertisement - KPI formulation based on seasonality and product update - Execution of cross-platform marketing measures of between Web and App - Tag setting and media cooperation of Google Tag Manager, Firebase, Measurement SDK - Directing DSP, ad network and advertisement and creative agency - Creative direction based on advertisement performance - Data visualization on data analysis and analysis tool with SQL https://www.mercari.com/
I was in charge of Online Marketing (mainly Search Engine Marketing)and Media Planning.
- Planning search engine marketing campaign structure by Google and Yahoo. - Analyzing online ads performance by search keywords base. - Calculating ads spend and reporting ads performance to my manager. - Analyzing user actions and page views by Google analytics. - Operating Google SEM campaign and Yahoo SEM campaign daily.
I was in charge of the offline marketing planner and operator of CtoC car-sharing service in Japan.
- Executing local marketing to acquire new users who share their own car to someone. - Engaging existing users to obviate churning our service. - Executing a telephone appointment to acquire new customers. - Operating offline event for users and explanatory meeting about our service for new users. - Consulting our service users to share their own car more and get revenue from car-sharing more.