• Came up with a novel research hypothesis by incorporating existing theories and past researches findings • To find the relationship between one’s anxiety of death and their preference for local brands • Created a well designed and structured experiment by taking into account the experimental variables, confounding effects (e.g. order effects) and ethical considerations • Administered the experiment and collected data from participants through online questionnaire • Analyzed the data using SPSS and interpreted the results with a thorough and critical approach
This is a project I made in my Engineering Psychology course in NTU. This project involves me and my teammates to conduct a usability evaluation of a technological product. My two teammates and I decided to do the usability testing on Snapchat (early 2017 version). We conducted the testing with four users to find problems in term of usability and give several recommendations on how to improve the application.