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Risa Katagiri
Work as Life
- Organizational Development Specialist
- 株式会社ジラフ
- 東京都
- Joined on 2013/04/22
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Self introduction
■ Key Strengths
- 4+ years experience in Online Marketing
- Digital Ad Operation (Facebook / Yahoo/ Twitter / Google / Yahoo... etc)
- New Business Development
- Organizational Development
■ Career History
I started my career in mixi, inc., a top mobile venture company listed on the Tokyo stock exchange, and have been in the company for more than 5 years. Throughout my career, I have built experience, and have effectively executed product marketing. Currently, I am responsible for new business and organizational development for a division of about 150 team members.
■ What I Can Contribute
I am able to effectively contribute to business and product growth from a product marketing perspective. I can create innovative marketing strategies drawing from past experiences of running digital advertisements/campaigns, landing page optimization (LPO) and Customer Relationship Management (CRM). As a team player, I am able to work cross-functionally with different departments including but not limited to: engineering, customer support, product design, etc. and achieve targets within the allocated budget.
Work experience
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株式会社ミクシィ
Organizational Development Specialist
mixi, inc. XFLAG Studio,
Digital Entertainment Division, Business Development Department
Mission #1：New Business Development Project Owner
Details
■ Business Proposal
- Business Goal Setting
- Market Research
- User Interview
- Feasibility Study
- External Developer Relationship Management
Mission #2：Organizational Development Specialist
Details
■ Startup Culture Development
- Business/Project Management
- Resource Efficiency Planning
- Organization Structure Planning/Design2018-01 -
-
株式会社ミクシィ
Marketing Team Leader
mixi, inc. | Hunza, Ticket Camp Marketing Group
Mission：Product Marketing Leader
Service： Peer-to-peer ticket purchasing
Details
■ New User Acquisition
- Managing online campaign with budget of 2~3M USD / month
- Campaign and Agency management
- In-house advertising campaign design and setup
- User Acquisition campaign designing and operation
■ User Activation
- understanding status-quo with data
- Electronic Direct Mailer (EDM) magazine and push notification campaign
- Ticket purchasing campaign design and operation
■ Organizational Development
- KPI management
- Team management with "1on1"s2016-10 - 2017-12
-
株式会社ミクシィ
Marketing Team Leader
mixi, inc., Diverse Inc, Poiboy Marketing Team
Mission：Product Marketing Team Leader
Service：Online Matching App for people in their 20’s
Details
- Product Marketing Team Launch and Setup
- Growth monitoring and reporting to PM
- New User Acquisition
- In-house online advertising
- User Acquisition Design2015-10 - 2016-09
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株式会社ミクシィ
Marketing Coordinator
mixi, inc. XFLAG Studio Product Marketing
Mission：Offline Marketing Coordinator for Monster Strike
Details
- Negotiation with Publishers
- Publishing original magazine
- Negotiation for the alliance team2014-10 - 2015-09
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株式会社ミクシィ
Assistant
mixi, inc. Group Diverse Youbride
Mission：Product Marketing / Product Manager Assistant
Service：Matching Service for people in their 30’s and 40’s
Detail
- Digital Advertising operations
- Proposals to improve core service based on data analysis2014-04 - 2014-09
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ONE CAREER Inc.
Internship
2013-04 - 2014-03
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Teach For Japan
2011-10 - 2013-03
What I'm good at
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1推進力
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1Facebook広告
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0数値管理
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0webマーケティング
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0Twitter広告
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0広告戦略
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Education
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大阪大学
法学部
2014
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愛媛県立松山西中等教育学校
2009
Recommendations
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- Connections on Wantedly 15
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