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Bernard Yeo

Sephora Digital / Assistant Manager, Onsite AnalyticsSingapore

Bernard Yeo

Sephora Digital / Assistant Manager, Onsite Analytics

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Sephora Digitalの会社情報

Sephora Digital4 years

Assistant Manager, Onsite Analytics現在

- 現在

Essence1 year

Senior Analytics Executive

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My position as a senior analytics executive for Essence involves in leading pre-campaign measurement plan, in-flight performance metrics analysis, and post-campaign review to enable actionable learnings for campaigns optimization. What I would do is look at the data that client has shared and together with Google marketing platform’s perf

KatalystM Pte Ltd1 year

Data Analyst

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Working for KatalystM gave me a valuable understanding of the digital marketing landscape. As a data analyst, I am in charge of reporting campaign & web traffic performance from data gathered from marketing automation (MA) platforms and client databases in the form of reports or dashboards. When onboarding new clients, I will curate the data before ingesting into the MA platforms to ensure data quality.

Smartease Pte Ltd3 months

Junior Data Scientist

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Internship with an AI & data science consulting start up, working on data science and natural language project using Python programing. Using clustering technique and decision tree, helped a client’s HR department identify behavioral segment in how employees are utilizing their benefits.

General Assembly4 months

Data Science Immersive

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Attended a 12 weeks data science immersive course where I acquired skills in: Data wrangling and Descriptive statistics (Project 1: Game Data); Exploratory data analysis and Data visualization (Project 2: SAT and drug usage data); Feature engineering, Imbalance data sampling, Regression and Classification modeling (Project 3: Housing dat

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Skills

  • Client Servicing

    0
  • Stakeholder Management

    0
  • Python

    0
  • Data analysis

    0
  • Visualization

    0
  • Data Science、Marketing Analytics、Machine Learning

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