The Chinese University of Hong Kong / Bachelor degree of Integrated BBA - Concentrated in Marketing
This is Caelyn, a motivated sophomore studying BBA at the Chinese University of Hong Kong who is eager to pursue a career in marketing. I have been actively seeking opportunities to gain hands-on experience and exposure to prepare myself for the workplace.
▪ Overcoming pandemic challenge to promote overseas internship by launching 5 campaigns reaching out to more than 17,599 students and attracted over 1,000 leads
▪ Initiate marketing campaigns on Instagram and Facebook with 50% increase in the audience base and design the website by using Wordpress ▪ Execute a million partnership project with Citic Pacific Hong Kong ▪ Organize events to host companies’ heads and over 50 participants
▪ 1 out of them selected by the U.S. Consulate General Hong Kong and Macau to receive a full scholarship to attend the summer school ▪ Worked as a team to found our own company (EcoFeed) ▪ Made good use of business strategies such as elevator pitch, an attractive prototype and deliver a persuasive speech to present over PhD students and real investors