Caelyn Wong

The Chinese University of Hong Kong / Bachelor degree of Integrated BBA - Concentrated in Marketing

Caelyn Wong

The Chinese University of Hong Kong / Bachelor degree of Integrated BBA - Concentrated in Marketing

Caelyn Wong

The Chinese University of Hong Kong / Bachelor degree of Integrated BBA - Concentrated in Marketing

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This is Caelyn, a motivated sophomore studying BBA at the Chinese University of Hong Kong who is eager to pursue a career in marketing. I have been actively seeking opportunities to gain hands-on experience and exposure to prepare myself for the workplace.

Sept 2019
-
July 2023

The Chinese University of Hong Kong

4 years

Bachelor degree of Integrated BBA - Concentrated in Marketing

Sept 2019 - July 2023

July 2020
-
Present

Vice President of Marketing Department (CUHK Branch)
Present

July 2020 -

Present

▪ Overcoming pandemic challenge to promote overseas internship by launching 5 campaigns reaching out to more than 17,599 students and attracted over 1,000 leads ▪ Initiate and lead the email marketing and social media campaigns in seven universities through using active campaigns ▪ Manage and coordinate a team of 92 members in CUHK

Number of students reached out

July 2020

17599

Number of students reached out

July 2020

17599

Attracted leads

July 2020

1000

Attracted leads

July 2020

1000

Aug 2019
-
Oct 2020

Committee of Publicity and Public Relations

Aug 2019 - Oct 2020

▪ Initiate marketing campaigns on Instagram and Facebook with 50% increase in the audience base and design the website by using Wordpress ▪ Execute a million partnership project with Citic Pacific Hong Kong ▪ Organize events to host companies’ heads and over 50 participants

Orientation Day 2019

Oct 2019

Orientation Day 2019

Oct 2019

June 2018
-
July 2018

University of Colorado Boulder

2 months

Summer school - Regional Representative

June 2018 - July 2018

▪ 1 out of them selected by the U.S. Consulate General Hong Kong and Macau to receive a full scholarship to attend the summer school ▪ Worked as a team to found our own company (EcoFeed) ▪ Made good use of business strategies such as elevator pitch, an attractive prototype and deliver a persuasive speech to present over PhD students and real investors

Prototype of our mock start-up

June 2018 - July 2018

Prototype of our mock start-up

June 2018 - July 2018


Accomplishments/Portfolio

Number of students reached out 17599

July 2020

Attracted leads 1000

July 2020

Orientation Day 2019

Oct 2019

Prototype of our mock start-up

June 2018 - July 2018