QS-MAPLE 2019
Creating marketing content for the purpose of promoting QS-MAPLE 2019, an annual global higher education conference held in the Middle East region. Together with my team, we are currently creating promotional content and working with B2B marketing team in the London office to push the content out to a wider range of audience. We are testing out video marketing with the intent of getting more eyeballs because at the moment we are mainly tapping on the online platforms for most of our marketing activities. We will be carrying out an analysis after the end of the campaign to review this test run.