f'east CRM Program for Far East Organization
- A CRM Program for Far East Organization's (FEO) Most Valued Customers across their Business Division (Property, Hospitality, Retail Malls and F&B). - Utilize Mobile Marketing, Email Marketing, Web Marketing and CRM & Loyalty strategy to enhance customers engagement, enhance retention and promote customer loyalty - Leverage on FEO businesses (Hotels, F&B chains and Retail Malls) as the elements to bring experiential rewards to the high-value customers.