Enze Geng
Cooperation Project with RedMart
• Analyzed Singapore household groceries spending patterns to increase RedMart’s sales with a team of 5. • Analyzed sales record (value of order, type of items, type of address etc.) in Excel. • Made heat maps using GIS to analyze traditional supermarket distribution patterns. • Discovered the relationship between RedMart customers’ behavior and the traditional supermarkets stores. • Wrote an academic analysis report to RedMart and offered recommendations to the company.