Ethel Wee

Zenith Media / Media PlannerSingapore

Ethel Wee

Zenith Media / Media Planner

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In the future

To never think I’ve made it, to always want progress and to be a light in society. Oh and to be able to do a spilt and roundhouse kick to the head.

Zenith Media6 years

Media PlannerPresent

- Present

Develop, strategize and activate comprehensive traditional and digital media plans based on campaign objectives for United Overseas Bank (UOB), PUMA, LASALLE, Singapore University of Technology & Design (SUTD), The Edrington Group

  • UOB Brand Campaign 2017-2018

    One achievement would be working on the 2017-2018 brand campaign for United Overseas Bank (UOB). Our aim was to plan for an integrated but digital led campaign in Singapore and the region and achive 70% of population reach. The result- we managed to reach 50% of the total population in just the first month alone.

Kingsmen Creative4 years

Content Development Executive


-Co-led the research and development team for the revamp of the Chinatown Heritage Centre managed by the Singapore Tourism Board for an updated multisensory immersive visitor journey

University at Buffalo SUNY (SIM GE)

Bachelor of Arts in Sociology

Studying sociology was the best thing that happened to me. I got to realise how messed up society really was/is but at the same time, I was forced to think critically all the time (and how rare is that in today’s society). Do we make society or does society make us?


  • English - Native
  • Mandarin - Conversational

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