JETCO APIX - API Developer Portal
Following from the framework on Smart Banking of HKMA, we (JETCO) have leveraged the standing advantage of being a bank consortium and united 13 members banks & other non-bank enterprises to form an open source of cross-industry API exchange on a B2B level - known as the APIX. With the new idea of smart banking, we have taken a comprehensive marketing strategy on building up brand awareness and educating our audience. Apart from a web portal with customer-facing end that is well designed and communicating, other actions such as press conferences, TV interviews, tech exhibitions and so many more elements have been taken into action to drive our project goals.