Hong Loon Yoong

This is a business competition project produce for KMD IE Acceleration project competition. The goal of this project is to develop a concept Augmented Reality game that will excite users to be active outdoors using compelling storytelling and addictive RPG elements that were lacking in current AR games such as Pokemon go. My role in this project was to develop a business plan and target market profile for the project. Additionally, working closely with the project lead, we coordinated the landing page http://revelationsar.strikingly.com/ We obtained 3rd place in the competition with this concept