Brands that carry positivism can inspire many people. With a positive impression, then if you are opening a vacancy there will be many people who are interested in working with you. Brand is a valuable asset for a business. Before you plan to launch a new brand, it's a good idea to re-evaluate. There are times when rebranding is better than launching a new brand. With rebranding, you can take advantage of the brand reputation that has been built to accelerate the process of increasing brand awareness. Of course this applies if your old brand is not associated with negative things.