Leslie Chia
Landing Page Metrics (Results) from Seek Sophie Marketing Campaigns
Comparison of Metrics among 3 campaigns. Overall Improvements Made: 1. Doubled daily users 2. Tripled daily page views Campaign 1 & 2 Comparison (Improvements made): 1. Increased daily users by 67% 1. Reduced bounce rate by 10% 2. Quadrupled Session Duration 3. Doubled conversions Campaign 2 & 3 Comparison (Improvements Made): 1. Increased daily users by 20% 2. Increased daily page views by 53% 3. Got the same number of conversions in shorter period of time 4. Increased conversion rate *Conversion Rate: (Number of signups)/(Number of sessions)