Top-Level Digital Marketing Plan for ArcLab
- Interviewed existing and potential clients of ArcLab and identified opportunities in marketing. - Recommended Search Engine Marketing & Optimization as the focus for marketing efforts so as to acquire quick wins for the start-up. - Conducted keyword research, structured and strategized the keywords discovered into search campaigns with ad-groups. - Identified key performance indicators for the company to continue monitoring and optimize, and provided tips on the optimization of the search engine performance. - Estimated budget required for the execution of the recommended search engine campaigns. - Provided recommendations on changes in the UX and information architecture for the website. - Drafted a email drip schedule for acquiring new leads, as well as nurturing existing leads into paying clients.