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Mohit Vashishtさん
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One of India's most popular comic book publishers decided to launch a mobile app for the Indian diaspora in the US. I worked on consumer analysis and segmentation, user personae creation and marketing strategy across web, mobile and social media platforms.
Ran customer acquisition campaigns for a number of customers on search and display networks. My work included customer profiling, segmentation, budget planning, creatives and landing page development, campaign execution, and measurement.
One of India's most popular comic book publishers decided to launch a mobile app for the Indian diaspora in the US. I worked on consumer analysis and segmentation, user personae creation and marketing strategy across web, mobile and social media platforms.
