3rd Annual Game Technology Award for Excellence and Innovation.
Borgata CEO Robert Boughner said, "The way we developed our technology portfolio at Borgata highlights every aspect of the business, from the development and construction of properties, to aggressive recruitment efforts, to the day-to-day operation of properties. High-performance technology is a competitive advantage that we enjoy and supports the delivery of the customer service experience. We are proud to receive the Larry Cole Award to validate our IT strategy." David Farlin, vice president of Information Technology, said, "We started off with an aggressive initiative in Borgata and the technology needed to support it. We are honored to receive this award in recognition of our commitment to technology being fulfilled and fulfilled. This award honors not only great IT staff but also the vision, innovation, and effort that extends to regulators, suppliers, partners, and even Larry Cole's own." One of the first casino executives to lead the information technology department, Cole pioneered player tracking and loyalty programs still in place in casinos around the world. He was the president of advanced casino systems before being sold to Bali Gaming & Systems. Cole, who died in 2002, received his first award posthumously. Founded as the first gaming conference to focus on tech issues, the forum allows industry leaders, regulators, and vendors to discuss how technology is shaping the future of the casino floor and how the industry should respond. Global Gaming Business Magazine will announce its second annual Game and Technology Awards for consumer service technology, productivity enhancement technology, and slot products. The discussion will focus on a number of issues, including the impact of industrial integration on technology, changing the role of regulators, "slot status, VLTs, Class II Games & Central Systems." Conference producers include Spectrum Gaming Group, which publishes the award-winning newsletter Michael Pollock's Gaming Industry Observer, Morowitz Gaming Advisors, LLC, which provides financial and operational analysis of the hospitality industry, and leading gaming law firm Fox Rothschild.