National University of Singapore, Department of Architecture
Commissioned by National University of Singapore, Department of Architecture to design a new graphic identity to redefine a unified voice and look, reposition and reflect the research-intensive school’s creativity and modular organisation, enthusiasm as well as its mission of ‘Nurturing creative global designers and critical thinkers for the built environment to shape Asia’s future and the world.’ The Department’s previous curriculum materials were inconsistent, cluttered with information, not eye-catching and deemed too easy to ignore. The graphic identity stretched across the school’s communication tools—curriculum posters, studio thesis poster to the day-to-day event materials to inline with the aesthetically pleasing lecture posters that can engage a wider audience—not just for its students but also to broadcast the design of the school’s programme of lectures, symposia, transcript book and yearbook.