Megen Ngo

I spearheaded the UX design for JamSphere, a music-sharing platform aimed at enhancing the e-commerce experience for both artists and fans. I developed a comprehensive style guide that defined visual elements such as typography, color palette, iconography, and layout standards, ensuring a cohesive brand identity and an intuitive user experience throughout the platform. I created a detailed design brief that outlined the project's goals, target audience, and key functionalities, ensuring alignment with stakeholders and providing clear direction for the design process. To bring the vision to life, I produced wireframes and high-fidelity prototypes using Figma, focusing on creating an easy-to-navigate interface that supported seamless music discovery. Throughout the design process, I conducted usability testing and incorporated feedback to make iterative design adjustments, resulting in a more user-friendly and engaging platform for both artists and fans.

I took on the redesign of eplus, a ticketing platform, to improve navigation and visual clarity for users purchasing event tickets. To ensure the redesign addressed user needs, I conducted a competitive analysis and user interviews, identifying pain points in the existing interface. These insights guided actionable design changes aimed at streamlining the user journey. I developed wireframes and interactive prototypes, focusing on creating an intuitive and responsive design that would perform seamlessly across both desktop and mobile platforms. This redesign aimed to enhance the overall user experience, making it easier and more efficient for customers to navigate the site and purchase tickets.

I optimized the interface and user flow for Yahoo! Japan’s website by removing unnecessary elements and implementing a clearer visual hierarchy. This approach streamlined the user experience and improved overall usability. I created detailed user personas that represented the diverse user base, providing valuable insights into their goals, needs, and pain points. These personas were instrumental in guiding my design decisions and ensuring the platform met user expectations. To further enhance the user experience, I developed storyboards to visualize user interactions on the site, identifying key touchpoints and uncovering opportunities for improvement. I also improved the website's navigation structure, reducing the time users spent searching for relevant information. Additionally, I introduced personalized content recommendations based on user behavior, which helped to create a more customized and engaging experience for each user.