Boris Yu
The Cocktail Project
The Cocktail Project primarily focused on the UX of a physical space. While different from digital UX, it consist of aspects pertaining to client and consumer research. Marketed as a launch party for the brand, we had to translate The Cocktail Project’s online presence into a physical space that appealed to the consumers in Denver, CO. As the only designer on this job, I was tasked with designing print assets and managing an online invitation platform. All design decisions were based off of the client’s brand guidelines and creating collateral for a crowd between ages 24-35.