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Freelancer / Communications Team - Social Media Specialist
After beginning my career as a creative executive at Saatchi & Saatchi, I continued working in the media and advertising industry for over 5 years and created content for globally recognized brands such as Toyota, Honda, Gulf International Bank, Samba Bank, General Electric, and Unilever. I am currently working as a Social Media Specialist at G20 CORDAP (Coral Research & Development Accelerator Platform).
As a digital storyteller, I see myself working in the communications department of an esteemed organization. I aspire to be a result-oriented creative, combining the qualities of a ''market researcher" to decipher complex briefs, a "strategist" to execute effective plans,
• Worked for a G20 organization, CORDAP, to create visuals, storyboards, and scripts for a 14-episode social media series, highlighting coral reef conservation projects. The series increased engagement by 25% on Instagram and LinkedIn, boosting brand visibility and conten
Drive winning CRM content strategies for a portfolio of 12 brands under their key international account: Unilever (Pond’s, Dove, Glow & Lovely, Tresemme, Sunsilk, LUX, Wall’s, Knorr, Rafhan, Surf Excel, Sunlight, Domex, Vim, Lifebuoy)
Successfully executed a social media strategy for the launch of a startup Web 3.0 app called Jaib. Growing its social media presence by 63% & and increasing its app downloads by 50%.
Created a business proposal for JAIB: An online marketplace founded by TEXT, as a startup initiative. This proposal was selected at TechStars London’22.
Worked as a digital content specialist for multinational and regional giants like Honda, Gulf International Bank, General Electric, Emmerson, Dunlop and Falken, etc. • Created content strategies, visual ideation, social media copies, search & website copies, scriptwriting
Adding 3+ accounts to the company client portfolio with impactful marketing business proposals including KAUST, Pure Gym and Right Bite.
• Built creative strategies to meet clients’ briefs. • Lead concept, design & copy of 360° advertising campaigns. • Wrote, edited and proofread English copy for various adverts. • Executed ATL, BTL and Digital media - particularly TV, OOH, Press, Ra
Involved in the creative marketing team of Toyota Fortuner which was awarded for the Best Advertising Campaign in the category of "Automotive, Transport & Allied Industry” at Pakistan Advertising Society.
I hold a Bachelor's Degree in Media Science, which comprises the fields of Film-making, Advertising Strategy & Design, and Journalism. I have majored in Film-making and minored in Advertising.
Wrote, directed and produced a short film Lohay ki Kathi which was screened at the 15th Annual Karachi Conference Film Festival
Created a 15-minute short film with a fictional, character-based narrative that talked about the evolution of technology and its co-existence with mankind.
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology / School of Media Sciences - Bachelors Degree
Wrote, directed and produced a short film Lohay ki Kathi which was screened at the 15th Annual Karachi Conference Film Festival
