Lomography x Campfire – The Lomography New Petzval 85 Portrait Lens
Lomography launched (at the time) the most funded crowdfunding campaign on Campfire, one of the first and most popular Japanese crowdfunding platforms, raising total JPY 10.6 million in order to finance the production of the Lomography New Petzval 85 Portrait Lens, a legendary 19th century portrait lens designed by Joseph Petzval (Vienna, Austria), re-invented and re-engineered by Lomography for the modern full-frame DSLR and 35mm SLR cameras.