Lomography x Kickstarter – The Lomography New Petzval 85 Portrait Lens
Lomography launched a wildly successful crowdfunding campaign on Kickstarter, raising total USD 1.4 million in order to finance the production of the Lomography New Petzval 85 Portrait Lens, a legendary 19th century portrait lens designed by Joseph Petzval (Vienna, Austria), re-invented and re-engineered by Lomography for the modern full-frame DSLR and 35mm SLR cameras.