Zen Xu Huey Lan
Opening of 8 confectionery shops at Hong Kong Airport
Successful launches of 8 confectionery stores at Hong Kong International Airport. Each store has a distinct theme: Carnival Dreamland; Waterpark Dreamland; Galaxy Dreamland; Space Station Dreamland; House of Candy Dreamland; Candy Cave Dreamland; Upside Down Dreamland; and Hot Air Balloon Dreamland. I was part of the key team who planned and executed the storewide promotions (gift-with-purchase, purchase-with-purchase & discounts), product development of in-house brands, store visuals, management of online shop and partnership programs.