Zen Xu Huey Lan
20 - 30% yearly sales growth of be Duty Free at Kuala Lumpur International Airport, KLIA2
Designed and implemented annual marketing calendar for be Duty Free, one of the leading multi-category (Perfumes & cosmetics, fashion accessories, confectionery and local products including Coffee) duty free shop in Kuala Lumpur airport. Established partnerships with third parties to drive traffic penetration and increase transaction value.